Steven Seagal to pitch skin care line in Canada
CanWest News Service
Published: Saturday, January 06, 2007
One-time action movie star Steven Seagal is coming to Canada to talk about a line of anti-aging products.
Seagal, 55, is scheduled to attend a press conference at a Toronto hotel on Jan. 12 to extol the virtues of L’Acrima skin care.
Created by Dr. David M. Vesco, who is billed as “the world’s finest experts in anti-aging” and “the father of the antioxidant theory,” the products contain catechin – a chemical substance found in plants that reportedly helps keep the cell walls of small blood vessels permeable. Vesco believes catechin stabilizes collagen.
In Canada, the products are promoted in television commercials by former CTV talk show host Dini Petty, 61.
The L’Acrima line comes from the American Catechin Research Insitute, a private company founded by Vesco and Toronto’s Bo. D. Zakariev-MacKedonskii. It was incorporated in Ontario in 2003.
Seagal, whose films include Under Siege and Executive Decision, was declared the reincarnation of a Buddhist Lama by Penor Rinpoche in 1997. A 7th-dan black belt in aikido, Seagal is an environmentalist and vegetarian.
He has previously marketed an energy drink called Lightning Bolt and an herbal oil product line.
Seagal shot the movie Exit Wounds in Toronto in 2001. He currently has three films in the works.
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For Your Information
suzi
CanWest News Service
Published: Saturday, January 06, 2007
One-time action movie star Steven Seagal is coming to Canada to talk about a line of anti-aging products.
Seagal, 55, is scheduled to attend a press conference at a Toronto hotel on Jan. 12 to extol the virtues of L’Acrima skin care.
Created by Dr. David M. Vesco, who is billed as “the world’s finest experts in anti-aging” and “the father of the antioxidant theory,” the products contain catechin – a chemical substance found in plants that reportedly helps keep the cell walls of small blood vessels permeable. Vesco believes catechin stabilizes collagen.
In Canada, the products are promoted in television commercials by former CTV talk show host Dini Petty, 61.
The L’Acrima line comes from the American Catechin Research Insitute, a private company founded by Vesco and Toronto’s Bo. D. Zakariev-MacKedonskii. It was incorporated in Ontario in 2003.
Seagal, whose films include Under Siege and Executive Decision, was declared the reincarnation of a Buddhist Lama by Penor Rinpoche in 1997. A 7th-dan black belt in aikido, Seagal is an environmentalist and vegetarian.
He has previously marketed an energy drink called Lightning Bolt and an herbal oil product line.
Seagal shot the movie Exit Wounds in Toronto in 2001. He currently has three films in the works.
-------------------------------------------------
For Your Information
suzi