It's a vicious circle, his films are of poorer quality (perhaps not in comparison with the 2003-2005 period when he was dubbed and doubled to ridiculous levels) but less and less people buy them due to the poor quality; every single plot is the same, it's the exact same people appearing in them all, the exact same thing happens (Seagal plays the same character, he wins all the fights hands down, there's a scene and fight in a strip club, a scene in a big mansion, Seagal wears exactly the same clothes - what other actor even does this?!) The result is the budgets decrease, therefore the shooting period decreases, therefore Seagal is on set for less, almost being reduced to a secondary character, but being credited first in order to get him on board for less money but still put him front and centre on the DVD cover. Seagal doesn't help by not bothering to act, not doing his fights and not staying on set. It won't get any better though, the only way it would improve is if Seagal truly put in the effort, his films received consistently excellent reviews on DVD and then the sales figures would perhaps increase through time, prompting companies to invest slightly more in Seagal if his 'stock went up in price/value'. That will not happen though, he's 64 and is near the end of his career as an action actor. The last things to do would be to have one more directorial effort, even if it's low budget, where he actually puts in the time and puts aside his ego, and accepts a role in The Expendables 4. Other than that, I see that nothing will change. The direct to video landscape has changed, Dolph barely does any lead roles now and instead takes character parts (a little bit like Seagal as of late) and Van Damme hasn't made anything in quite a while. I think DTV action is pretty much dead, as theatrical stars begin to do DTV movies, essentially people like Seagal and Van Damme move further down the peg - whereas once before they were the cream of the crop regarding DTV, now theatrical actors are starring in them also. Who would the general public rather pick/watch? Easy answer.