"If offshore film makers want to take advantage of Thailand, however, they will have to embrace two things at the outset: the Asian concept of "face" and the fact that, in Thai culture, "mai suparb" or bad manners are an absolute no-no. The Beach (starring Leonardo DiCaprio) experienced untold problems because of aggressive American behaviour; the Survivor series suffered for the same reason; and a washed-up Steven Seagal is finding it impossible to get his projects up because he failed to respect protocol on a previous occasion."
http://www.theage.com.au/articles/2003/01/22/1042911433744.html
http://www.theage.com.au/articles/2003/01/22/1042911433744.html