Would you say you didn't like the movie just to get your money back?
Hate 'Cinderella Man'? Chain offers money-back refund
June 30, 2005
Chicago Sun-Times
Russell Crowe's boxing film "Cinderella Man" isn't grabbing as much attention as the hot-headed actor's offscreen knock-out punches.
So, with the blessing of Universal Studios, AMC Theatres is giving moviegoers a unique offer on the film: Watch it, and if you don't like it, you get your money back.
The critically acclaimed $90 million biography on Depression-era prizefighter James J. Braddock barely made a dent at the box office in what's been a lackluster summer movie season.
But officials at AMC insist they are not offering the promotion, which began Friday, to get people back in the theaters.
Instead, they're trying to get people to watch a great movie they believe is falling under the radar.
'Oscar-worthy' effort
"It's just an innovative way of drawing attention to the film. This is not something you do every day, and that speaks to the movie," AMC spokesman Pam Blase said.
"It's really about bringing people together to see this particular movie. It's about being puzzled as to why the numbers of a Oscar-worthy movie dropped off after the first week of release."
AMC isn't worried that people may ask for their cash back even if they like the film. Anyone remotely moved by the epic chronicling the hardships of the impoverished, honorable underdog boxer would never take advantage of the offer, Blase said.
"I think people would probably have an extremely guilty conscious if they did that after seeing a movie about being moral and doing the right thing," she said.
Only a few unsatisfied
AMC offered a similar promotion in limited markets for 1988's "Mystic Pizza," which showcased a young Julia Roberts.
This is the first time AMC has issued a full money back guarantee in all its theaters across the country screening a film, according to Blase.
There were minimal reports of unsatisfied customers at most of the six of nine Chicago area AMCs showing "Cinderella Man."
At Warrenville's AMC Cantera 30, two senior citizens returned tickets for the Ron Howard directed movie on Friday.
Was the fighting too violent?
"No," operations coordinator Jon Graf said. "They just said the language was brutal."
Hate 'Cinderella Man'? Chain offers money-back refund
June 30, 2005
Chicago Sun-Times
Russell Crowe's boxing film "Cinderella Man" isn't grabbing as much attention as the hot-headed actor's offscreen knock-out punches.
So, with the blessing of Universal Studios, AMC Theatres is giving moviegoers a unique offer on the film: Watch it, and if you don't like it, you get your money back.
The critically acclaimed $90 million biography on Depression-era prizefighter James J. Braddock barely made a dent at the box office in what's been a lackluster summer movie season.
But officials at AMC insist they are not offering the promotion, which began Friday, to get people back in the theaters.
Instead, they're trying to get people to watch a great movie they believe is falling under the radar.
'Oscar-worthy' effort
"It's just an innovative way of drawing attention to the film. This is not something you do every day, and that speaks to the movie," AMC spokesman Pam Blase said.
"It's really about bringing people together to see this particular movie. It's about being puzzled as to why the numbers of a Oscar-worthy movie dropped off after the first week of release."
AMC isn't worried that people may ask for their cash back even if they like the film. Anyone remotely moved by the epic chronicling the hardships of the impoverished, honorable underdog boxer would never take advantage of the offer, Blase said.
"I think people would probably have an extremely guilty conscious if they did that after seeing a movie about being moral and doing the right thing," she said.
Only a few unsatisfied
AMC offered a similar promotion in limited markets for 1988's "Mystic Pizza," which showcased a young Julia Roberts.
This is the first time AMC has issued a full money back guarantee in all its theaters across the country screening a film, according to Blase.
There were minimal reports of unsatisfied customers at most of the six of nine Chicago area AMCs showing "Cinderella Man."
At Warrenville's AMC Cantera 30, two senior citizens returned tickets for the Ron Howard directed movie on Friday.
Was the fighting too violent?
"No," operations coordinator Jon Graf said. "They just said the language was brutal."